10 Tips For Grow your Youtube channel
#1: Commit to Posting to YouTube Multiple Times Per Week
Recent reports have shown that YouTube channels that post more than once a week are performing much better and getting more recommended views. If possible, post a video to YouTube three or more times per week, especially if you’re just starting out and trying to build an audience. Keeping a regular schedule with multiple posts per week can quickly raise your channel in the algorithm.
Regular video uploads at familiar times are what bring people back for more.
Whatever kind of videos you want to make, choose content that you can develop and create on a regular basis and find ways to streamline your production workflow, whether it’s setting up a studio, creating an editing template, or hiring assistants or a production team. Keep refining your topics and production workflow until your process is a well-oiled machine.
Tip: One of the best things you can do is set up a small video studio so when it’s time to shoot, you can simply turn on the lights and get started.
#3: Begin Each Video With an Interesting Hook
How you hook viewers depends on you and your content. If a video features a project of any kind, show the end result first. A stunning result makes people more interested to see how you achieved it. This approach is great for DIY and makeover videos.
#4: Keep Titles and Opening Credits Short
Attention spans are short. A long title or credit sequence at the beginning of a video can cause people to lose interest. Also, a long opener discourages binge watching because people don’t want to watch the same long sequence over and over.
Instead, make your opening title and credits short and punchy. Make the whole opener no longer than 5 seconds.
#5: Add End Screens to Promote Your Videos, Channel, or Website
End screens are interactive graphics that link to another video, playlist, channel, or web page, or prompt someone to subscribe to your channel. As the feature name suggests, you can add end screens only in the last 20 seconds of your video, so you have to plan where the end screens will appear.
One option is to frame the subject of your video in such a way that you have room for end screens. Talking over the end screen will continue to engage the viewer.
#6: Edit Distractions Out of Your Video
Long pauses, meandering talking, bouncing from one subject to another, or just being boring can make people start looking at the recommended videos for something more interesting. Keep tangents to a minimum, and if you do veer from the topic, make sure it’s engaging either visually or with a story. Don’t give viewers a reason to click away.
#7: Design Video Thumbnails YouTube Users Want to Click
Thumbnails, more than any other factor, can make or break your success on YouTube. Why? Suggested videos.
Suggested videos are the leading source of organic traffic on YouTube. As someone is watching a video on YouTube, your video thumbnail needs to stand out when it’s a suggested video in the right sidebar. When your video appears as a suggested video, YouTube is basically endorsing it by saying that someone watching some other video might enjoy your video as well.
#8: Create Long Videos to Improve Watch Time
Although you want to keep your credits short, make your actual video content as long as makes sense for your topic. Making long videos seems counterintuitive, given the famously short attention spans online. Indeed, shorter videos were considered better. But today, longer videos equate to more watch time, which boosts your content in the algorithm.
Ultimately, the right length for a video is just long enough to get all of the information across without padding your video. Don’t make a video longer just for the sake of making it longer because you’ll lose viewers. But you do want to develop your video content with longer videos in mind. In general, videos from 7-15 minutes tend to perform best.
#9: Go Live on YouTube
Live-streaming is a great way to pump out content without spending a ton of time on it. Although live-streaming has a definite learning curve, after you’ve mastered the format, live video is the easiest way to create video content.
Live-streaming is heavily supported on all social media platforms. (On YouTube, the live video feature is youtubeLive.) This video format provides excellent engagement opportunities because you can communicate directly with your audience. Live video also has long watch times.
To start sharing live video, you can use your smartphone or webcam for live broadcasts. Even relatively inexpensive webcams can still provide high-quality video.
#10: Develop Videos as a Series
Nothing increases watch time like binge watching. Ultimately, you want to create a “lean back” experience for your viewers to go seamlessly from one of your videos to the next. Series playlists are one of the best ways to do this, and yet are an underutilized tool on YouTube. To use them, however, you need a series.
#15: Promote Collaborations in the Video’s Title, Tags, and Description
You want your collaborator’s viewers to find your channel through them. So feature the collaborator’s name and face prominently in the thumbnail of the video. Add their name to the title, tags, and description. Also, make sure that your collaborators do the same for you
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